AEO Principles

AI search optimization is the work of mapping buyer questions to AI-generated answers, identifying the owned and third-party sources shaping those answers, and improving those sources so the brand is accurately represented.

The digital visibility game has changed. We're no longer just chasing clicks—we're fighting for AI citations. Welcome to the era of SEO vs. AEO.

AI search is evolving. The three-word keyword era is shifting, and fan-out queries are changing how content gets discovered online.

AI Overviews are reducing the traffic value of top organic rankings by answering queries directly on Google, forcing ecommerce teams to treat SEO as a visibility and authority channel while diversifying traffic sources and improving paid media efficiency.

llms.txt is a proposed Markdown-based file that helps AI crawlers understand a website’s most important content, but it remains experimental because major AI companies have not confirmed that their bots prioritize it.

AI models have a "F-shaped attention bias" that prioritizes content beginnings. You should utilize the BLUF strategy and place critical information first to win AI citation.